Walls of Separation
March 31st, 2009 Posted in Customers
I know the whole Tropicana is old news but I should’ve posted this last month:
Today as I watched a video of Peter Arnell describe the rationale behind Tropicana’s rejected package design, I had a bit of an epiphany. Many companies, brands and organizations are inadvertently building walls between themselves and their customers. It’s unintentional, happened over time—but ultimately in this age of empowerment, customers feel more connected to each other than they do to your business or brand. Maybe it’s always been this way—but it seems to me that it’s getting worse, not better.
