“Effective goals are written. Many of us daydream about the things we would like to accomplish. But before we can achieve those dreams we must pick up a pen and write down the things that we most want to achieve. Once your goal is committed to paper, it becomes concrete. When you write out a goal, you give it life. You actually see what you’re thinking. You have a target to aim for … something that takes shape and grows legs. Your goal is no longer just a dream, it has now been given a sense of reality. Writing down your goals is always the first step toward achieving them. Goals not written down fall victim to the ‘out of sight … out of mind’ phenomenon!”