“It’s a pickle of a paradox: As our knowledge and expertise increase, our creativity and ability to innovate tend to taper off. Why? Because the walls of the proverbial box in which we think are thickening along with our experience.”

“So, credit card processing and set up and all that stuff is a real pain in the ass. It’s definitely intimidating to get started. The industry just feels dirty. So many companies offering merchant accounts, so many companies providing gateway software and integration, so many deals and discounts and conditions and terms and acronyms. What do we need? Who can we trust? How does it all work?”