“Neil Wilson asks:

“Get Ink” is the fundamental marketing mantra. You guys are natural self-promoters. What do you find is the best way of getting your name in the frame?

10 ideas that came to mind when I thought about ways to get people to notice you/your product:”

“I was trying to find the public bathroom at Macy’s the other day — no easy task in any department store; why is that? — when I ran across the employee lounge, and this sign. It made me feel laugh, and then feel bad for laughing, because if nachos are the best thing about working at Macy’s, well, that’s just depressing…

What crappy work incentives have you been offered?”

“Recession is in the air. It isn’t here for sure, but, damn, when you pay $50 for two coffees and a tart in Paris you know your economy isn’t healthy. Add in the latest energy prices and you see we’re almost definitely going to have a problem over the next year with inflation (compounded since many of our goods come from overseas and our dollar is buying less and less — dramatically less we found on our latest trip to Europe).

If recession and/or inflation is coming, now is the time to prepare. How?”