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Will it fly? How to Evaluate a New Product Idea

December 20th, 2007 | Comments Off | Posted in Business, Entrepreneurship

“I’ve been thinking about a number of new product ideas lately. In doing so, I’ve been trying to come up with a way more structured way of evaluating them. Here’s a first attempt at defining that. It’s not as clear as I’d like it to be. But perhaps you’ll find it useful.”

Ask 37signals: 10 ways to “get ink”

December 18th, 2007 | Comments Off | Posted in Marketing

“Neil Wilson asks:

“Get Ink” is the fundamental marketing mantra. You guys are natural self-promoters. What do you find is the best way of getting your name in the frame?

10 ideas that came to mind when I thought about ways to get people to notice you/your product:”

Crappy work incentives

December 18th, 2007 | Comments Off | Posted in Office culture

“I was trying to find the public bathroom at Macy’s the other day — no easy task in any department store; why is that? — when I ran across the employee lounge, and this sign. It made me feel laugh, and then feel bad for laughing, because if nachos are the best thing about working at Macy’s, well, that’s just depressing…

What crappy work incentives have you been offered?”

Surviving the 2008 recession

December 18th, 2007 | Comments Off | Posted in Business, Life

“Recession is in the air. It isn’t here for sure, but, damn, when you pay $50 for two coffees and a tart in Paris you know your economy isn’t healthy. Add in the latest energy prices and you see we’re almost definitely going to have a problem over the next year with inflation (compounded since many of our goods come from overseas and our dollar is buying less and less — dramatically less we found on our latest trip to Europe).

If recession and/or inflation is coming, now is the time to prepare. How?”

Greg Storey on The Blog Council

December 10th, 2007 | Comments Off | Posted in The Web

“After six years big business still has no idea what to do with this blog thing.

The Blog Council, a professional community of top global brands dedicated to promoting best practices in corporate blogging, officially launched today. Founding members include the leading companies from a diverse range of business sectors: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.

Oh, that makes me feel all warm and fuzzy inside. Of course, these are the companies that should know right? I mean they’ve been using Trapper Keepers and Daytimers all their lives, so blogs are just like that right? A neat folder system for your mind-thoughts?”

Become the Leader of Your Boss

December 10th, 2007 | Comments Off | Posted in Leadership

“In today’s working world there are millions of employees in identical cubical ‘farms’ who feel frustrated by their company’s hierarchies. The way they’re micromanaged–or not managed at all–leaves them feeling powerless.

If you remember nothing else from this blog remember this: leadership has nothing to do with formal authority, it has everything to do with influence.

This doesn’t necessarily mean that you will be your boss’s boss, but it does mean that you can lead your boss. How? Simple.”

Weirdest work stories of the year

December 10th, 2007 | Comments Off | Posted in Business

“Natural disasters, revolutionary technology, pro-athlete scandals and national calamities marked 2007 as an unforgettable year.

Yet, amid these major happenings arose stories that were overlooked, unseen or ignored altogether: tales of our nation’s work force. Understandably, these pieces weren’t as newsworthy as Michael Vick’s dog fighting charges or Paris Hilton going to jail. But these stories held an angle unlike any other: They were just plain weird.

Here are 15 headlines that exemplify the strange happenings that took place in the workplace in 2007.”

More about VizThink ‘08

“Bringing together leaders in visual thinking for the first time in one location, the VizThink ‘08 Conference (http://www.vizthink.com) is an opportunity for executives to understand ways of incorporating visualization processes into business, learning and communications strategies to gain faster and more effective results. Hosted by Portland, Ore. based VizThink LLC, the conference will include breakout sessions and forums facilitated by some of the most recognized names in the visual thinking space, including the distinguished Bob Horn from Stanford University, renowned author and artist Scott McCloud, award winning designer Nancy Duarte of Duarte Design, most notably known for her work in Al Gore’s Inconvenient Truth, and Nigel Holmes formerly with Time magazine. The conference will be held at the Westin San Francisco Market Street Hotel from January 27-29. Registration (http://www.vizthink.com/reg.html) is open now.”

7 Simple Tips That Will Turn You Into a Powerful Leader

December 4th, 2007 | Comments Off | Posted in Leadership

“You don’t have to be in a position of authority to be a leader. Conversely, just because you have authority doesn’t mean that people will follow you. You must be a leader to get others to follow you.

There are many books on leadership. They can have lots of great examples and in-depth explanations, but sometimes you just need something simple to help you focus on the essentials. This article intends to do just that. These are the habits that will help you and your team achieve great things if you focus on them.”