“Every so often, we get some great feedback from our community that’s thought-provoking and challenges our assumptions in a good way. And then sometimes, we get blog posts from otherwise-clueful folks who’ve, well, missed the mark. Fortunately, people with a lot of talent are usually pretty good at taking criticism, and that’s certainly true of Khoi Vinh, design director for NYTimes.com and author of the popular Subtraction blog, and Jason Fried, a principal of 37Signals and one of the key voices of their Signal vs. Noise blog.

The conversation got started in earnest last week — Khoi posted ‘If It Looks Like a Cow, Swims Like a Dolphin and Quacks Like a Duck, It Must Be Enterprise Software’ on his Movable Type-powered blog. The title’s a playful jab at an odd little Lotus Notes ad campaign, but overall the essay does a great job of showing what’s traditionally been wrong with enterprise software.”

“The Long Wow is a means to achieving long-term customer loyalty through systematically impressing your customers again and again. Going a step beyond just measuring loyalty, the Long Wow is an experience-centric approach to fostering and creating it.”