Slide design: signal vs. noise (redux)
“A few weeks ago, the CEO of Whole Foods Market, John Mackey, gave a presentation called ‘Past, Present, and Future of Food’ for an audience of 2000 in Berkeley, California… Essentially, John Mackey was there to make a presentation and have a conversation that would persuade Michael Pollan (who was critical of Whole Foods in his bestselling book The Omnivore’s Dilemma) and a skeptical Berkeley audience that his large company still has the credibility to lead the food movement into the future. Mackey gave a 45-minute talk ‘aided’ by 67 text-filled slides followed by an on-stage conversation with the host Michael Pollan. Most people felt that the evening generally was successful given Mackey’s sincerity, honesty, and general likeability, but John Mackey’s ‘multimedia presentation’ as it was billed, could have been so much more.”

