“I’ve been spending much time with ad agencies and focus groups lately and can only conclude that–with some exceptions–they are mostly clueless. Three years ago they had a traditional knowledge about consumers but didn’t know much about social networking and web 2.0 technology. Today, most of them don’t know about consumers and don’t know much about social networking and web 2.0 technology either. Mainstream ad agencies have one refrain–one message to their corporate clients–do social networking, do social networking, do social networking.”

“Do you have trouble keeping up with meetings because you can’t take notes as fast as the speaker talks? If you do jot down some thoughts and ideas, by the time you re-read your notes they make no sense? If this sounds like you, a meeting mind map may be just what you need. Here is a quick start guide that will give you some pointers and a printable template you can use to get off to a great start with mind mapping.”