“There are two basic approaches to advertising or lead generation… the shotgun approach… or the rifle approach.

There is only one cost efficient way… the rifle approach.

By carefully selecting specific niche markets, and presenting a compelling message directly to that audience, you will begin to reap the real profit rewards of direct marketing.

“There have been a couple of interesting articles lately in the Wall Street Journal on the topic of dress. One had to do how appropriate business clothing is defined differently in New York and Los Angeles and the other had to do with how Thomas Barrack, CEO of Colony Capital dresses when he’s in deal-making mode.

Choosing the right dress and adornment is a communication skill. If we’re smart, we can use our clothing choices to send important messages. Chief among them is that we fit in, we belong.”