The Business of Software: 7 “Marketing-Type” Things We All Should Do

“A common question on the Business of Software forum is ‘How do I get started…’ — fill in the blank. Some people are seeking their first consulting clients, some their first product customers, and some are seeking people interested in their service; others are trying to grow their business. Whatever the situation, we all want to get the word out about our products or services and we’d like it to then spread like crazy. Whatever you think of ‘marketing’ or ’sales’, spreading the word is really all it’s about. For most BOS readers, it’s not about advertising, large marketing campaigns, or a giant sales force. It’s about something else that I think can be summarized in these seven steps.”

Reinventing HOTorNOT, Part I

“Ever since I came back to HOTorNOT in October 2006, people have been asking me what the company is up to. For the previous 6 years, HOTorNOT had pretty much been steady along the same course: A picture rating site with a dating-like application built on top (without the seriousness of a dating site) that generated healthy amounts of cash for my cofounder Jim and I. For the first 3.5 years, it was Jim and I working about 10 hours a week each, with the company earning many millions of dollars per year.

Then 2 things changed, and we realized we had to change with them…”

Digibarn T-Shirts: Big T Collection

Lots of vintage technology company t-shirts — goofy stuff!