“A common question on the Business of Software forum is ‘How do I get started…’ — fill in the blank. Some people are seeking their first consulting clients, some their first product customers, and some are seeking people interested in their service; others are trying to grow their business. Whatever the situation, we all want to get the word out about our products or services and we’d like it to then spread like crazy. Whatever you think of ‘marketing’ or ’sales’, spreading the word is really all it’s about. For most BOS readers, it’s not about advertising, large marketing campaigns, or a giant sales force. It’s about something else that I think can be summarized in these seven steps.”

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