2nd
July
2007
Reinventing HOTorNOT, Part I
“Ever since I came back to HOTorNOT in October 2006, people have been asking me what the company is up to. For the previous 6 years, HOTorNOT had pretty much been steady along the same course: A picture rating site with a dating-like application built on top (without the seriousness of a dating site) that generated healthy amounts of cash for my cofounder Jim and I. For the first 3.5 years, it was Jim and I working about 10 hours a week each, with the company earning many millions of dollars per year.
Then 2 things changed, and we realized we had to change with them…”