Product loyalty: consumers mistake familiarity with superiority
June 7th, 2007 Posted in Customers, Technology
“Anyone who has followed consumer electronics and online services knows that once a product reaches dominance, it becomes very hard for it to be dethroned (hello, iPod, Google, and Windows). Economists have argued for years regarding the costs involved in finding and adopting alternatives, but the psychologists will point out that familiarity and comfort play major roles in keeping consumers loyal to an incumbent.”
