“Margie Zable Fisher runs theprsite.com. Every day someone tells her that he or she has been ‘burned’ by a PR firm, and Margie’s goal is to help small business find the right PR firm. I asked her to provide the top ten reasons why PR doesn’t work…”

“Trial and error are usually the prime means of solving life’s problems. Yet many people are afraid to undertake the trial because they’re too afraid of experiencing the error. They make the mistake of believing that all error is wrong and harmful, when most of it is both helpful and necessary. Error provides the feedback that points the way to success. Only error pushes people to put together a new and better trial, leading through yet more errors and trials until they can ultimately find a viable and creative solution. To meet with an error is not to fail, but to take one more step on the path to final success. No errors means no successes either.”