bBlog: The sales, marketing and business weblog
9th May 2007

Building a Better Conference Badge

“I just got back from the Economics of Social Media conference put on by Rafat Ali, Staci Kramer, and the rest of the PaidContent crew and it was really an excellent event… The only awful thing about EconSM though — as is the case with most conferences — was the design of the conference badges. While talking to Andy Sternberg of LAist, at one point I interrupted him and said: ‘You know super-complicated innovation would double the amount of socializing going on in this lobby? Double the size of the badges. I can’t frickin’ see anyone’s name.’ Andy agreed.”

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