bBlog: The sales, marketing and business weblog

Category: Entrepreneurship, The Web

16th April 2007

Memo to the very small

“What should my local chiropractor do? Or the acupuncturist? Or the pet store? What about that small church or mosque? The web has changed the game for a lot of organizations, but for the local business, it’s more of a threat and a quandary than an asset. My doctor went to a seminar yesterday ($100+) where the ‘expert’ was busy selling her on buying a domain name, hiring a designer, using web development software, understanding site maps and navigation and keywords and metatags and servers…”

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