“It is important that cofounders exhibit complementary skills and common objectives. Identify your weaknesses and make sure those are your cofounder’s strengths. I want to spend most of our effort on perfecting the presentation layer of our first product, but Adam makes sure we invest in our backend code so it is easily expandable to future product lines. Adam is good at Adam stuff; I’m good at Matt stuff; together we are good at Xobni stuff.”

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