Real customer service: “The very first order I got was from a store called Lassen’s Market. Lassen’s ordered one case of this product I sell. So, I put the product in my electric car, and drove it the 35 miles to their store. The guy who signed for it, a really nice guy, was a little shocked to see me, but he signed for it, and I left. When I got home from the trip, there was a message from my broker asking ‘What did you just do?’ I told him ‘I dropped the product off. You said they ordered it, so I took it to them.’ He said, ‘They just called, and were so amazed that you brought the product to them that they want to order four more cases!’ I told him, ‘OK, whatever you say,’ and so I drove back again.”

“I’ve compiled a small list (or rant) of some very basic and fundamental rules that all webmasters must learn and respect when developing a website that needs to make actual money. This list can also be used by companies looking to hire a web development firm or to evaluate an already deployed website project.”