“Quite a bit back, I wrote on the subject of “No Job Titles.” The subject has come up again within Adaptive Path, as Todd’s post shows. There’s also been discussion on internal mailing lists, which prompted me to write the following…”

“Over the past ten years, in order to achieve the growth, development, and scale necessary to go from less than 1,000 stores to 13,000 stores and beyond, we have had to make a series of decisions that, in retrospect, have lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand.”