Satisfaction
“Hi there! I’m Lane Becker, formerly of Adaptive Path and Measure Map, and now one of the co-founders of Satisfaction. We started Satisfaction to help companies and customers find better ways to interact. A good company’s customers have always been more than just something to “support,” but historically that’s been the main channel through which they’ve been able to communicate. Now, thanks to the internet, customers have a lot more to say, and smart companies know they need to listen — and even (gasp!) engage. We’re building Satisfaction because we see the possibilities for collaboration between companies and customers expanding like never before, to the benefit of both parties, and we want to create new tools to encourage and foster this activity.” (Thanks a.wholelottanothing.org!)

