“About a month ago, Fortune’s Jeffrey O’Brien interviewed Seagate CEO Bill Watkins, and pulled the conversation’s most memorable quote for the headline: ‘Let’s face it, we’re not changing the world. We’re building a product that helps people buy more crap — and watch porn.’ Predictably, the honestly and entertainment value of the quote got Watkins hailed as a hero by those tired of the usual platitudes for the press. So what comes next? The requisite apology…”

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