“How to make sure people will pick up your ad? Put it inside a lost wallet. This one from Sao Paolo is for their version of Wall Street Journal (I think). Wallets were scattered around the city and contained a sticker that said something along the lines ‘You found the wallet. Now find out how to fill it up’.”

This entry was posted on Wednesday, November 15th, 2006 at 6:46 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.