“Design Schools are the new Business Schools, according to the October 9, 2006 issue of BusinessWeek magazine. Traditional business models are failing in the face of global competition, and American companies are scouring design schools for design-innovators to lead them into the twenty-first century with creative strategies. Great. But the question is, where will these young designers lead us?”

“How to make sure people will pick up your ad? Put it inside a lost wallet. This one from Sao Paolo is for their version of Wall Street Journal (I think). Wallets were scattered around the city and contained a sticker that said something along the lines ‘You found the wallet. Now find out how to fill it up’.”