9th
November
2006
How to Get in TechCrunch
“The salient question that Mike answers is, ‘How do I get my company in TechCrunch?’ The short story is: 1. The ’standard answer’ is to send an email to editor [at] techcrunch.com and take your chances. Thirty pitches come in per day this way. 2. The most effective way is to get a referral from a venture capitalist or someone ‘known’ who can speak on your behalf. Ten per come per day this way. Thirty plus ten equals forty, and he runs four stories per day, so you might think that ten percent make it. However, many of his stories are internally generated (followups, reports on what big companies do, etc.), so the actual percentage is much less.”