“Think dove’s ‘campaign for Real Beauty’ generated a ton of buzz for relatively little expense? You haven’t seen anything yet… With not a penny of paid media and in less than a month, ‘Dove Evolution,’ a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows ‘Ellen’ and ‘The View’ as well as on ‘Entertainment Tonight.’ It’s also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove’s Super Bowl ad and resulting publicity last year, according to Alexa.com.”

“I first saw this posted on the Pho List. A media related list that I have participated in for years with lots of smart people with great insights. The posting, as you will read is fascinating and was originally posted anonymously. I emailed the list asking for permission to post it on my blog… I cant say this has been fact checked. It hasnt. I cant say its 100 pct accurate, I dont know. But it rings true, and as I said, I trust the source…”