“Nikon did what every major brand should be doing…it got out of its own way and let the real people that counted do the talking: their own consumers. Here’s the frame-by-frame: Nikon sent a bunch of their D80 cameras to a group of Flickr users and let them snap to their heart’s content. They took a bunch of submissions and used them as part of a 3-page spread, which ran in places like BusinessWeek…”

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