bBlog: The sales, marketing and business weblog

Category: Advertising

12th October 2006

Chevy’s exploitative new ad

“The spot: Singer John Mellencamp leans on the fender of a Chevy pickup, strumming an acoustic guitar. He sings, among other things, ‘This is our country.’ Meanwhile, a montage of American moments flies by: Rosa Parks on a bus. Martin Luther King preaching…”

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