bBlog: The sales, marketing and business weblog
12th October 2006

Google and YouTube — just add fizz?

“No, neither Google nor YouTube is engaging in bubble-think — but watch for the onset of that condition in coming days and weeks, as the GoogTube deal gets turned into a valuation yardstick by hungry also-rans and competitors. ‘Let’s see, YouTube had X users and sold for $1.6 billion — therefore my company with 1/20th X users is worth at least $80 million!’ That sort of talk is cheap.”

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12th October 2006

Chevy’s exploitative new ad

“The spot: Singer John Mellencamp leans on the fender of a Chevy pickup, strumming an acoustic guitar. He sings, among other things, ‘This is our country.’ Meanwhile, a montage of American moments flies by: Rosa Parks on a bus. Martin Luther King preaching…”

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12th October 2006

Right On, Nikon

“Nikon did what every major brand should be doing…it got out of its own way and let the real people that counted do the talking: their own consumers. Here’s the frame-by-frame: Nikon sent a bunch of their D80 cameras to a group of Flickr users and let them snap to their heart’s content. They took a bunch of submissions and used them as part of a 3-page spread, which ran in places like BusinessWeek…”

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