“The rules for corporate disclosures are pretty damn weird. Especially given that things on Digg/Slashdot/Tech Crunch/GigaOM/ZDNet/TechMeme/Tail Rank go around the world faster than anything else I’ve seen. Jonathan Schwartz, CEO of Sun Microsystems, is working to change that. I hope he does. Seems to me that putting things up on a blog gets disclosure out there to more people than a phone call (quick, what’s the number for one of those disclosure phone calls — if you don’t know and you’re an investor in Sun, aren’t you being discriminated against?).”

“One issue that keeps coming up over and over again is how to measure the ROI of blogs. I’ve written about this in the past and have been stewing over how to go beyond the intangible ‘blogging is good for your business’ exhortations to quantify blogging’s benefit to organizations. Well, we’re getting close but we could use some help. My colleague, Chloe Stromberg, and I have been interviewing companies about how they measure ROI and realized that we needed to throw the net wider — this is where you come in!”