bBlog: The sales, marketing and business weblog

Category: Marketing

14th September 2006

How not to name your company

“This week I’m at the ThinkEquity Partners Growth Conference in San Francisco with a number of start-ups and established giants that are touting their companies. What’s truly remarkable is the collection of god-awful names on display. That’s one craze the Internet era could not kill. A bad name just puts the wrong foot forward. Conversely, a good name can help launch a company.”

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