14th
September
2006
How not to name your company
“This week I’m at the ThinkEquity Partners Growth Conference in San Francisco with a number of start-ups and established giants that are touting their companies. What’s truly remarkable is the collection of god-awful names on display. That’s one craze the Internet era could not kill. A bad name just puts the wrong foot forward. Conversely, a good name can help launch a company.”

