bBlog: The sales, marketing and business weblog

Category: Customers

17th July 2006

eFax: How NOT to serve your customers

“When we started Sharpcast, for some unfathomable reason, I decided we needed a fax number… A couple of years and a few hundred dollars later, I finally recently had the good sense to cancel my still virgin eFax account. Little did I know what I was in for. eFax’s corporate motto seems to be inspired by the Eagle’s song, Hotel California: You can sign up any time you want, but you can never leave.”

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