“Two recent articles about anthropology in the corporate environment caught my eye. The article in Fortune magazine focuses on anthropological work at Microsoft and contrasts modern corporate anthropology with its origins: ‘Their fieldwork is far removed from the popular perception of the anthropologist as lantern-jawed adventurer in baggy shorts and pith helmet, canoeing up the Amazon in search of the proverbial lost tribe. But there is a certain correspondence between Microsoft’s research agenda and the work of those old-time anthropologists…’”

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