“What if Google was so brilliantly twisted that they’re using Writely and Spreadsheet and Calendar and massive numbers of new hires as flares to distract Microsoft (and others)? Shoot up a flare (Spreadsheet) and scare Microsoft into paying even more attention to new attacks from new directions. The flares serve one purpose: to redirect competitors’ energy away from focusing on search/ads, which are Google’s core competency (and primary revenue source). Hey look over here!!! Is Google the best slight of hand magician around? Is the ‘Google Office’ just a head fake?”

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