“Even if you buy into all of this (and you should, the respected IT industry analyst firm Gartner thinks that all revenue generating lines of business should have a Web 2.0 architecture by 2008), extrapolating this into concrete techniques can be difficult. And so along the ways of my other popular lists of how to apply Web 2.0, here is a short list of ways to apply Web 2.0 to building fuller, richer customer relationships…”

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