“Even if you buy into all of this (and you should, the respected IT industry analyst firm Gartner thinks that all revenue generating lines of business should have a Web 2.0 architecture by 2008), extrapolating this into concrete techniques can be difficult. And so along the ways of my other popular lists of how to apply Web 2.0, here is a short list of ways to apply Web 2.0 to building fuller, richer customer relationships…”

“Ok, maybe ‘interrogate’ is a little strong. Ask questions. Ask questions! Not just the obvious ones, but probing questions about what’s going on in your and his world. Among the simplest and most revealing questions to ask: How am I doing? What should I be doing differently? What’s going on in your (the boss’s) world right now? Your boss probably has interesting thoughts already formulated about all of these things but will not even think to share unless asked.”

“In my experience, projects must; actively involve all the group members, have excellent communication and access to project information, have a shared desired outcome, have specific dates for completion of tasks, and have all the required tools (when needed) in order to finish. If there is no enthusiasm in the group, your project is dead or doomed to be incredibly dull and tedious.”