“Do statistics tell the entire story? Managers must make effective use of the numbers they generate. Here are five tips to help ensure that you can rely on the numbers.”

“A good Web experience is rarely simple. It takes time, skill, effort and more to get right. It takes passion and a solid commitment from all parties involved. Again, for many the Web site is the first and primary touch-point as far as their brand goes. Even more traditional businesses know this. Still, it amazes me at how little some are willing to invest into their Web experience.”