19th
May
2006
What’s Wrong With Ad Blogs
“The problem with advertising press online and offline is that they report on advertising. It’s a fundamental flaw. Advertising is not where the game is at anymore. Advertising has become a tactic while client side marketers look at how companies act as a brand as a whole — and communications is just one of many tools. You can’t completely fault the ad press totally — they feed off an industry committed to making one way communications rather than valuable brand-customer dialog.”