“The Ad Age Small Agency Diary is a blog devoted to the daily realities of life within America’s small advertising agencies. It’s a frank discussion of the highlights, lowlights, challenges and controversies faced by agency executives in the trenches.”

“One of the signs of boom–or at least a boomlet–is that companies start wanting to drive their competition crazy. This occurs when ’survival’ is no longer an issue and optimization or maximization can become a corporate goal. However, the desire to do things to the competition can lead a company astray–or drive it to even greater heights.”