“Several people have asked me for a blog entry about executive summaries. My colleague at Garage, Bill Reichert, wrote this explanation, and it’s as good as it gets.”

“Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base.”

“As part of my research for my book The Natural Enterprise, I had the chance this weekend to speak informally with a group of young people (in their 20s and 30s) about whether they would ever consider starting their own business. Most of them like the idea of doing so, but confess to being afraid to do so, to the point most would never even seriously consider it. Here are the ten reasons they gave for this, along with my thoughts on how a Natural Enterprise could overcome these fears.”