bBlog: The sales, marketing and business weblog

Category: Leadership

30th March 2006

How to Kick Butt On a Panel

“Today I moderated a very good panel at a conference, and while this experience is fresh in my mind, I want to explain how to kick butt on a panel. At any given conference, there are about three keynote speakers and twenty five panelists, so the odds are much higher that you’ll be a panelist than a keynote speaker. Thus, I hope this entry appeals to a broader audience. Superficially, a panel looks easy. There are four or five other people on it–all of whom you think you’re smarter than–and it only lasts sixty minutes. How hard could it be? Herein lies the problem: everyone thinks a panel is easy so they don’t take it seriously.”

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