“I have a friend–let’s call him Bob–who does double duty as a home repair/contractor and restaurant owner. He wants to talk to me about his web site. Bob, like a lot of small business owners starting out on the web, is dissatisfied with his web traffic. It seems to have peaked at around 300 unique visitors a month and most of this is due to referrals coming from Google… I explain to him about weblogs or blogs–how a lot of other organizations and successful entities like Microsoft, Mark Cuban, presidential candidates and even Donald Trump are using blogs’ unique ability to leverage influence to increase traffic and presence on the web dramatically. ‘Bob,’ I say to him, ‘you need a blog.’ And Bob looks at me and he shakes his head and he says, ‘Yeah, but that’s not my business.’”