9th
February
2006
The Art of Schmoozing
“The Guy Kawasaki Theory of Schmoozing version 1.0 was ad hoc: get to know the people that you need for a specific deal. It was short-term and focused.Version 2.0 is ad infinitum–maybe even ad nauseum. It’s taken me twenty years, but I’ve figured out that it’s much easier to make a sale, build partnerships, create joint ventures–you name it–with people that you already know than with people you just met.”

