bBlog: The sales, marketing and business weblog

Category: Leadership

31st January 2006

Death by risk-aversion

“Memo to Microsoft: you’ve got people doing some amazing things over there. If you could just get the hell out of the way, the world might change for the better. Risk-aversion is the single biggest innovation killer, and of course it’s not just Microsoft that’s been infected. Taking risks is… risky. But if not taking risks is even riskier, then WTF?”

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