bBlog: The sales, marketing and business weblog

Category: Project management

19th January 2006

Myths and measurements: Evaluating the ROI of design

“What other arguments can be made to allocate time and budget for design activities? Unfortunately, there is no single easy-to-compile metric that can tell this story for you. Here are some things you can measure to help you communicate why investing in design is good for your company in the long run.”

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