“When I started public speaking in about 1986, I was deathly afraid of public speaking–for one thing, working for the division run by Steve Jobs was hugely intimidating: How could you possibly compete with Steve? It’s taken me twenty years to get comfortable at it. I hope that many of you are are called upon to give speeches–it’s the closest thing to being a professional athlete that many of us will achieve. The purpose of this blog entry is to help you give great speeches.”

“What other arguments can be made to allocate time and budget for design activities? Unfortunately, there is no single easy-to-compile metric that can tell this story for you. Here are some things you can measure to help you communicate why investing in design is good for your company in the long run.”