“Once you realize how search engines work, there’s a great temptation to give them what they want by pumping up the keywords in your text, adding hidden keywords on your pages, etc. The problem with this approach is that search engines know people do this, and they’re continually working on ways to identify and eliminate it. Remember ‘meta tags’? Site owners used to pump these full of keywords in order to get more search traffic, until the search engines caught on and dramatically reduced their importance in the ranking process. If you build your site around the idea that you can throw on some cologne instead of taking a shower, you can only get so far before every realizes you’re just posing.”

This entry was posted on Tuesday, January 17th, 2006 at 8:14 am and is filed under The Web. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.