“To celebrate s+b’s 10th anniversary, we looked back at the conceptual breakthroughs that appeared in this magazine — and invited our readers to vote on which were most likely to last. From its inception in 1995, strategy+business has been a magazine dedicated to the value and power of ideas… Thus, for our 10th-anniversary issue, we took the question head-on: Of all the ideas strategy+business has covered, which are most likely to endure for (at least) another 10 years? After reviewing the magazine’s back issues (all available free on our Web site, www.strategy-business.com), Deputy Editor Amy Bernstein and I winnowed out a manageable list of 35 key contenders. We invited two different groups to vote…

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