“… it’s a huge mistake to equate executive blogs with business blogging, just as it’s a huge mistake to see the world only through the economic and culture lens of stars and hits (what I call ‘headism’). The best business blogs come from the employees, not the bosses. They have more time, and are less prone to marketing gobbledygook and gnomic platitudes. And those kind of blogs are on the rise, not the decline.”

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