King Kong – Business Monkey

“On December 14th, 2005, Peter Jackson’s remake of King Kong will be released. The studio behind the film (and the whole Kong franchise) is Universal studios, which has been somewhat overzealous in recent years to go for every tie-in and merchandising dollar (even as I documented earlier for The Cat in the Hat and The Hulk). With Kong, they’ve pulled back a trifle*, but there are still amazing amounts of Kong-related stuff out there, with more to come. Major partners include Volkswagen, Toshiba, Burger King, Nestle, Kellogg’s, Chase bank, the City of New York, Pringles, and the New Zealand Post.”