“I’ve worked for companies that spent their entire ad and marketing budget on making their existing users deliriously happy. Let’s say your marketing and/or ad budget doesn’t have the same legs it used to, or that you’ve just decided to make a change. Or maybe you don’t even have a marketing budget. Is there something you can do that might be more creative and, in many cases today, at least–if not more–effective?”

“An ‘elevator pitch’ is a quick and concise way to communicate who you are, what you’re trying to do and why you do it better. It’s much more than a mission statement, it’s understanding your business in a way that gets people excited and thinking.”

“How do you get good ideas for startups? That’s probably the number one question people ask me. I’d like to reply with another question: why do people think it’s hard to come up with ideas for startups?”